Newhouse is a Swedish fashion brand that is run by the third generation in Borås. The company's history goes back to the 1940s, when the textile industry was at its peak and the sewing machines in the factories in Borås were running hot. Even today, the business is run in one of these historic premises, where we have an office and our own sewing studio.
In the sewing studio, the seamstress, pattern designer and designer work together to create patterns and fit for a large part of the garments. Newhouse collections are created in the spirit of traditional tailoring and from the idea of a classic wardrobe for all occasions. The garments are easy to wear and last in terms of style season after season.