In 10-15 years, Lund will be a significantly larger city than today. Brunnshög, Västerbro and densification means that more people choose Lund to work and live in. How important is it that cultural life and cultural offerings keep up with this change? Are there different conditions for grassroots culture and "commercial" culture? What does the municipality's plan look like? Does business have a plan and a responsibility? Welcome to panel talks and discussion with participants from the municipality, business and the cultural sector. In collaboration with Altitude Meetings, Sydsvenskan and Visit Lund